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Trusted by:
Is your marketing actually moving your brand forward?
You have a business to run and a hundred decisions to make. Marketing should be easy to say yes to.
Brand Macros™ gives you the clarity, strategy, and support to make your next move count.
Trusted by:
Is your marketing actually moving your brand forward?
You have a business to run and a hundred decisions to make. Marketing should be easy to say yes to.
Brand Macros™ gives you the clarity, strategy, and support to make your next move count.
They are the strategic partner every leadership team wants at the table.
I’ve worked with the Cereus team for more than seven years, and they have consistently been trusted partners in bringing ambitious ideas to life. Their marketing leadership across outdoor, lifestyle, and sports brands is exceptional, and their combination of strategic thinking, business acumen, and deep industry knowledge is what sets them apart. They understand how to navigate complex organizations, align teams around a shared vision, and turn that vision into meaningful growth. They are the kind of strategic partner every leadership team wants at the table.
Wade - Chief Operating Officer
Unrivaled Sports
SOUND FAMILIAR?
SOUND FAMILIAR?
UNDERFED.
Marketing gets what's left after operations, product, and payroll.
OVEREXTENDED.
Every channel, a busy team, nothing performing.
MISALIGNED.
Reporting on likes and opens while you're being judged on revenue.
When your marketing isn't aligned with your business goals, doing more isn't the answer. More content, campaigns, and spending won't fix what's holding you back. Before you decide what to do next, you need to understand what's working, what's not, and where your biggest opportunities lie.
It's not about doing more. It's about doing what matters.
IT'S NOT ABOUT DOING MORE.
IT'S ABOUT DOING WHAT MATTERS.
UNDERFED.
Marketing gets what's left after operations, product, and payroll.
OVEREXTENDED.
Every channel, a busy team, nothing performing.
MISALIGNED.
Reporting on likes and opens while you're being judged on revenue.
When your marketing isn't aligned with your business goals, doing more isn't the answer. More content, campaigns, and spending won't fix what's holding you back. Before you decide what to do next, you need to understand what's working, what's not, and where your biggest opportunities lie.
It's not about doing more. It's about doing what matters.
How IT WORKS
HOW IT WORKS
01. BRAND AUDIT
We dive into your existing marketing, brand position, and competitive landscape to identify what's working, what's not, and where your biggest opportunities lie.
- A comprehensive platform and competitive audit with clear, actionable recommendations for growth.
02. MARKETING STRATEGY
We turn insights from your Brand Audit into a strategy that reaches the right audience, strengthens your positioning, and supports your business goals.
- A strategy, content system, and playbook designed to set your marketing up for success and deliver measurable results.
03. Execution
Whether you have an existing marketing team or need us to become yours, we can lead your team through execution or step in and handle it all on your behalf.
- Hands-on marketing leadership and execution across creative, social, email, website, paid media, and analytics.
01. BRAND AUDIT
We dive into your existing marketing, brand position, and competitive landscape to identify what's working, what's not, and where your biggest opportunities lie.
- A comprehensive platform and competitive audit with clear, actionable recommendations for growth.
02. MARKETING STRATEGY
We turn insights from your Brand Audit into a strategy designed to reach the right audience, strengthen your positioning, and support your business goals.
- A strategy, content system, and playbook designed to set your marketing up for success and deliver measurable results.
03. Execution
Whether you have an existing marketing team or need us to become yours, we can lead your team through execution or step in and handle it all on your behalf.
- Hands-on marketing leadership and execution across creative, social, email, website, paid media, and analytics.
Brand Macros™ is how we make sure every marketing dollar is working to achieve your business goals.
Brand Macros is built for you if:
- You’re scaling a lifestyle, wellness, or purpose-driven brand
- You’ve tried freelance or self managed marketing and the traction isn’t there.
- You want an outside perspective from a team that has a proven track record.
- You know the power of good marketing and you’re ready to invest.
- You’re tired of generic AI marketing advice that sounds like every other brand
- You don’t have time for another self-guided or one-size-fits-all workshop
You shouldn’t have to guess where to invest next.
You need a custom roadmap that outlines your next move.
Brand Macros is built for you if:
You’re scaling a lifestyle, wellness, or purpose-driven brand
You’ve tried freelance or self managed marketing and the traction isn’t there.
You want an outside perspective from a team that has a proven track record.
You know the power of good marketing and you’re ready to invest.
You’re tired of generic AI marketing advice that sounds like every other brand
You don’t have time for another self-guided or one-size-fits-all workshop
Real Brands.
Real growth.
We don't just talk strategy – we build it. And our clients feel the difference.
Cereus brings a rare combination of deep functional expertise and true outdoor industry knowledge
"They're not just service providers, they've truly become a part of our team. Cereus brings a rare combination of deep functional expertise and true outdoor industry knowledge. They consistently deliver measurable results while preserving authentic brand storytelling, and they proactively anticipate challenges and opportunities. The Cereus team empowers us to stay ahead."
Alex - Founder
Hightag
I could not be more delighted with the results the Cereus team has provided
"Cereus pitched us with a thoughtful and well laid out plan to increase our social media presence, increase new hire applications, bring local store marketing plans to life and engage with our internal customers. I could not be more delighted with the results the Cereus team has provided. Fast forward two years, they continue to bring us along on a creative, insightful and relentless journey in pursuit of our goals and objectives. I cannot say enough about their approach, teamwork, vision and ability to execute relentlessly, at a very high level."
Jay - Owner/Operator
McDonald's
Working with Cereus has been a game-changer for my business.
"They helped drive more traffic to my website and created a strategy that led to real growth across my social platforms. Beyond the numbers, they brought clarity and alignment between my business and marketing goals, allowing me to focus on what I do best. Their expertise, creativity, and genuine dedication made the entire experience seamless and enjoyable."
Lexiee - Founder
House of Lex Interiors
Real Brands.
Real growth.
We don't just talk strategy – we build it. And our clients feel the difference.
Cereus brings a rare combination of deep functional expertise and true outdoor industry knowledge
"They're not just service providers—they've truly become a part of our team. Cereus brings a rare combination of deep functional expertise and true outdoor industry knowledge. They consistently deliver measurable results while preserving authentic brand storytelling, and they proactively anticipate challenges and opportunities—empowering us to stay ahead."
Alex - Founder
Hightag
I could not be more delighted with the results the Cereus team has provided
"Cereus pitched us with a thoughtful and well laid out plan to increase our social media presence, increase new hire applications, bring local store marketing plans to life and engage with our internal customers. I could not be more delighted with the results the Cereus team has provided. Fast forward two years, they continue to bring us along on a creative, insightful and relentless journey in pursuit of our goals and objectives. I cannot say enough about their approach, teamwork, vision and ability to execute relentlessly, at a very high level."
Jay - Owner/Operator
McDonald's
Working with Cereus has been a game-changer for my business.
"They helped drive more traffic to my website and created a strategy that led to real growth across my social platforms. Beyond the numbers, they brought clarity and alignment between my business and marketing goals, allowing me to focus on what I do best."
Lexiee - Founder
House of Lex Interiors
Results our clients saw after implementing Brand Macros™
133%
Increase in Email / Text Subscribers in 12 Months
$2M
New Annual Revenue
(+30% Year-over-Year)
17%
Average Monthly
Follower Growth
24%
Increase in Online Sales
Month-over-Month
22.9m
Organic Social Media Impressions in 90 Days
25%
Increase in Website Traffic
Month-over-Month
Results our clients saw after implementing Brand Macros™
133%
Increase in Email / Text Subscribers in 12 Months
$2M
New Annual Revenue
(+30% Year-over-Year)
17%
Average Monthly
Follower Growth
24%
Increase in Online Sales
Month-over-Month
22.9m
Organic Social Media Impressions in 90 Days
25%
Increase in Website Traffic
Month-over-Month
Who We are
Who We are
Hi! We're Cereus Marketers.
Meet the founders and your brand's nutritionists - Mikayla & Whitney. We’ve spent our careers inside some of the world’s biggest lifestyle and outdoor brands — helping teams navigate growth, complexity, change, and performance at scale.
That experience taught us something important: the brands that grow best usually aren’t doing more. They’re operating with stronger alignment and clearer priorities.
Brand Macros™ is the culmination of more than a decade spent diagnosing what impacts growth behind the scenes — and building strategic systems that actually move businesses forward.
This is the work we were hired to do internally for years. Today, we’re able to bring that same thinking to brands in a far more customized and accessible way.
Who We are
Hi! We're Cereus Marketers.
Meet the founders and your brand's nutritionists - Mikayla & Whitney. We’ve spent our careers inside some of the world’s biggest lifestyle and outdoor brands — helping teams navigate growth, complexity, change, and performance at scale.
That experience taught us something important: the brands that grow best usually aren’t doing more. They’re operating with stronger alignment and clearer priorities.
Brand Macros™ is the culmination of more than a decade spent diagnosing what impacts growth behind the scenes — and building strategic systems that actually move businesses forward.
This is the work we were hired to do internally for years. Today, we’re able to bring that same thinking to brands in a far more customized and accessible way.
